Brief — Refresh the brand identity and store concept, combining the brands heritage and historical values, but adding a contemporary edge to reflect today's market.
Response — TM Lewin's product sells on price, with no compromise on quality. Now this quality is reflected within the TM Lewin store design. The use of a neutral and natural material palette sits alongside a rich brand identity, reinforcing the bridge between traditional and contemporary.
Services — Brand identity refresh, store communication, retail environment. packaging, POS.
Position — Senior Designer, Graphics. Dalziel & Pow.