River Island

Brief — Make a big statement - modernise the store to aspire to high end designer brands. Two floors of Men's Women's and kid's, at Bullring Birmingham.

Response — Connecting the customer with fashion. The essence of the concept is "backstage fashion show". From inside the store, the customer feels like they are on stage, looking out to the audience.

Services — Branding, retail environment.

Position — Design Project Leader, Graphics. Dalziel & Pow.