Brief — Design a new store concept at Penury, Sussex. A retail experience for a multi generational customer base. The garden centre chain aspired to a more local and independent look and feel. 

Response — Customer journey that conceptually mirrors the journey through a large country home. Iconic, large scale 'beacons' navigate customers through the environment and add theatre to the visit.

Services — Brand communication, directional signage, category signage, environmental graphics, departmental graphics, POS and Info graphics.

Position — Design Project Leader, Graphics. Dalziel & Pow.