Brief — Bring global standards to a South African local icon, across fashion, sport and home stores. The ambition, to be a top performing international retailer. Launch of new concepts across all brands at Sandton City Mall, Johannesburg. 

Result — The overall effect is dramatic – A dynamic environment that supports a modern value fashion brand with a unique personality and clear offer. An ongoing relationship which has seen roll-out and development across South Africa, and into new international markets.

Services — Branding, retail environment.

Position — Design Project Leader, Graphics. Dalziel & Pow.