Brief — Create a brand identity and store design for a new modern home fashion brand located in Riyadh, Saudi Arabia. The brand aspired to deliver affordable home fashion – tailoring modern design to Middle Eastern taste.
Response — Aura's brand identity embraces modern western trends, whilst remaining proudly in-tune with Middle Eastern heritage. The store concept was built around the Aura branded collections of Modern Classic, Edgy, Contemporary and Iconic.
Services — Brand identity, stationery, packaging, uniforms, navigational signage, promotional seasonal and environmental graphics.
Position — Design Project Leader, Graphics. Dalziel & Pow.