Notcutts

Work

Brief
Design a new store concept at Penury, Sussex. A retail experience for a multi generational customer base. The garden centre chain aspired to a more local and independent look and feel. 

Response
Customer journey that conceptually mirrors the journey through a large country home. Iconic, large scale 'beacons' navigate customers through the environment and add theatre to the visit.

Services
Brand communication, directional signage, category signage, environmental graphics, departmental graphics, POS and Info graphics.

Position
Design Project Leader, Graphics. Dalziel & Pow.