Currys

Work

Brief
Refresh the brand Identity and store communications. Create new concepts for the high street and out of town offers.

Response
Repositioning the brand towards quality, and raising the perception of the brand. Improved communication, service, knowledge, design and layout. Delivering a more premium store environment.

Services
Corporate identity refresh, branding, instore communication

Position
Design Project Leader, Graphics. Dalziel & Pow.