Create a brand identity and store design for a new modern home fashion brand located in Riyadh, Saudi Arabia. The brand aspired to deliver affordable home fashion – tailoring modern design to Middle Eastern taste.
Aura's brand identity embraces modern western trends, whilst remaining proudly in-tune with Middle Eastern heritage. The store concept was built around the Aura branded collections of Modern Classic, Edgy, Contemporary and Iconic.
Brand identity, stationery, packaging, uniforms, navigational signage, promotional seasonal and environmental graphics.
Design Project Leader, Graphics. Dalziel & Pow.